Fibe Research Team

Our Content Research Team is a dedicated group of professionals responsible for gathering, analysing and interpreting data to inform content creation. Their primary goal is to provide actionable insights that drive engaging, accurate and relevant content.

The team's expertise spans various areas, including market trends in the Fintech industry, customer behaviour, industry developments and competitor analysis. They employ cutting-edge tools and methodologies to collect and scrutinise data from diverse sources.

Key responsibilities of the team include:

  • - Conducting thorough research on assigned topics
  • - Identifying patterns, trends and insights
  • - Organising and presenting findings in a clear, concise manner
  • - Staying up to date with industry developments and emerging trends

By leveraging the team’s expertise, the company:

  • - Develop data-driven content strategies
  • - Enhance content quality and accuracy
  • - Improve audience engagement and resonance
  • - Stay ahead of industry competitors
  • - Inform product development and business decisions

The Content Research Team plays a vital role in shaping content that resonates with target audiences, drives business results and establishes thought leadership.

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Our Reviewers

Sudesh Shetty

Sudesh Shetty

Chief Marketing Officer

Sudesh Shetty, Head of Marketing at Fibe, India's top consumer lending app for tech-savvy users, leads key marketing functions —acquisitions, brand building and product experience. With 11+ years in digital and brand marketing, he drives Fibe with innovative strategies, enhancing brand awareness, profitability and growth. Sudesh excels in crafting brand identities across online and offline platforms. Prior roles include significant positions at Vodafone, Unilever, Marico, Future Group, Dentsu Webchutney and Ogilvy, spanning diverse sectors. Recognised for impactful campaigns like Vodafone Zoozoos, Sudesh is acclaimed for end-to-end marketing proficiency.

Monica A. Mishra

Monica A. Mishra

Chief Human Resources Officer

Monica Anshul Mishra, a seasoned professional with over 19 years of diverse experience, currently serves as Fibe's Head of Human Capital. With a master's degree in HR and an MBA from Vikram University, her expertise spans Banking, Financial Services, Healthcare, Retail, Fashion and HR Advisory. Monica's decade-long stint at Yes Bank showcased her finance specialisation. In her role at Fibe, she offers strategic guidance in workforce planning, recruitment, training, career development, organisational structure, performance management, compensation, recognition and change management. Monica's dynamic approach, coupled with effective communication and leadership skills, consistently contributes to organisational success and a positive culture.

Amit Nosina

Amit Nosina

Chief Operating Officer

Amit Nosina, a founding member and Director at Fibe, brings over two decades of leadership in collections, operations and customer experience. With a bachelor’s degree in commerce, he exhibits strategic thinking and decision-making prowess. Amit's 20+ years of experience includes roles at Standard Chartered Bank and Prime Financial India. He balances collections and profitability goals, emphasising positive customer experiences for sustainable success. Amit fosters a vibrant, innovative culture at Fibe, ensuring dynamic growth and developing strong successors. His visionary, people-centric approach drives the organisation's success.

Abhiroop Khairnar

Abhiroop Khairnar

Finance & Fintech Professional

Abhiroop Khairnar is a Chartered Accountant and finance professional with expertise across financial analysis, accounting, credit, lending and the fintech ecosystem. He secured All India Rank 33 in the Chartered Accountancy examination and has also completed CFA Level 1 and a Diploma in International Financial Reporting (IFR) from ACCA. At Fibe, he brings his finance and industry experience to content that simplifies complex financial concepts for everyday readers, with particular interest in personal finance, credit scores, borrowing, lending, financial planning and digital financial services.

Subodh Kherodia

Subodh Kherodia

AVP – FP&A

Subodh Kherodia is a Chartered Accountant and finance professional with experience across financial planning and analysis, business strategy, budgeting, valuation, treasury, accounting and financial reporting. Currently serving as Assistant Vice President – FP&A at Fibe, he brings extensive experience from the financial services sector, with a career spanning fintech, housing finance and lending. He also holds a Diploma in International Financial Reporting (DipIFR) from ACCA, complementing his Chartered Accountancy qualification.

Amita Ray

Amita Ray

Content Marketing & Digital Marketing Professional

Amita Ray is a content and digital marketing professional with experience across content strategy, brand communication, digital campaigns and product marketing. At Fibe, she works across content-led initiatives that help simplify financial products and make fintech communication more relevant and accessible for consumers, with experience spanning content marketing, campaign planning and execution, digital marketing, advertising communication and performance-led content.