Amita Ray

Amita Ray

Amita Ray is a content and digital marketing professional with experience across content strategy, brand communication, digital campaigns and product marketing. At Fibe, she works across content-led initiatives that help simplify financial products and make fintech communication more relevant and accessible for consumers, with experience spanning content marketing, campaign planning and execution, digital marketing, advertising communication and performance-led content.

Professional Background

Over the course of her career, Amita has worked on a variety of content formats and marketing initiatives, including articles, digital campaigns, video advertising and personalised customer communication. Her work combines consumer insights, brand storytelling and digital marketing principles to create communication that is clear, engaging and aligned with business objectives.

Professional Experience

Through her contributions to Fibe's content, Amita brings a marketing and consumer-first perspective to topics related to fintech, personal finance, digital lending, financial products and consumer awareness. Her background spans campaign planning, execution and performance measurement across fintech and financial services, along with experience in brand and product marketing.