Sudesh Shetty, Founding Member and Head of Marketing at Fibe, India's top consumer lending app for tech-savvy users, leads key marketing functions —acquisitions, brand building and product experience. With 11+ years in digital and brand marketing, he drives Fibe with innovative strategies, enhancing brand awareness, profitability and growth. Sudesh excels in crafting brand identities across online and offline platforms. Prior roles include significant positions at Vodafone, Unilever, Marico, Future Group, Dentsu Webchutney and Ogilvy, spanning diverse sectors. Recognised for impactful campaigns like Vodafone Zoozoos, Sudesh is acclaimed for end-to-end marketing proficiency.
With over 11 years of experience in digital and brand marketing, Sudesh has demonstrated leadership in driving Fibe with innovative and effective marketing strategies.
He has successfully boosted brand awareness, profitability and growth for the company. Sudesh's expertise lies in creating brand identities through ideation, execution and curation of creative content across both online and offline platforms. Prior to his role at Fibe, he held significant positions with renowned brands such as Vodafone, Unilever, Marico, Future Group, Dentsu Webchutney and Ogilvy. His experience spans various categories, including fashion, luxury, telecom and FMCG. Sudesh is recognised for his contribution to advertising campaigns like the Vodafone Zoozoos and Happy to help, showcasing his proficiency in driving end-to-end, high-impact and marketing campaigns.