Sudesh Shetty is a Founding Member and Director of Marketing at Fibe, India's leading consumer lending app focused on young, aspirational and tech-savvy Indian consumers. As a brand marketing specialist, Sudesh plays a pivotal role in overseeing the company's marketing initiatives, including customer acquisitions, brand building, brand awareness and product experience.
With over 11 years of experience in digital and brand marketing, Sudesh has demonstrated leadership in driving Fibe with innovative and effective marketing strategies.
He has successfully boosted brand awareness, profitability and growth for the company. Sudesh's expertise lies in creating brand identities through ideation, execution and curation of creative content across both online and offline platforms. Prior to his role at Fibe, he held significant positions with renowned brands such as Vodafone, Unilever, Marico, Future Group, Dentsu Webchutney and Ogilvy. His experience spans various categories, including fashion, luxury, telecom and FMCG. Sudesh is recognised for his contribution to advertising campaigns like the Vodafone Zoozoos and Happy to help, showcasing his proficiency in driving end-to-end, high-impact and marketing campaigns.