Reboot 2020, With EarlySalary

  • Updated on: 25 Apr 2023
  • Published on: 31 Jul 2020
Reboot 2020, With EarlySalary

Compiled By: Sudesh Shetty
About Sudesh: He is the Founding Member and Head of Marketing at Fibe. Backed by over 10 years of experience in digital advertising and marketing, Sudesh has driven EarlySalary with innovative and excellent marketing strategies that boost brand awareness, profitability, and growth.

Hasn’t the pandemic lasted way too long already? It not only brought the world to a standstill this year, but it’s also kept us from getting back to normalcy. Honestly, what is up with 2020? Like so many others, we too can’t wait to get back to life as restrictions ease and we return to the times we’ve sorely missed. 

The lockdowns and the economic crunch made life challenging for many and caused a pressing need for financial assistance. At Fibe though, we’re proud to have always risen to the occasion. As we unlock, along with our customers, we too think it is finally time to reboot. 

It’s why we are back to help our customers be able to spend again.

How COVID Changed Things

The goal at EarlySalary has always been to assist people to upgrade and celebrate life. It is essential, we believe, for us to live life to the fullest without worrying about bank balances. And we’re sure you agree.
With the opportunity to avail up to Rs. 2 lakh cash via instant bank transfer and zero payment charges, we believe that the availability of money should never be a hindrance for anyone to achieve their goals. 

According to a recent report, the instant-money economy has seen a high degree of innovation owing to engagement, modernization, and efficiency. But the pandemic slowed down these efforts. Across the sector, loans were paused and certain customers had to be restricted from a risk perspective. Moreover, the moratorium impacted the relationship between lenders and customers. 

Reboot 2020, EarlySalary
Availability of money should not be a hindrance

Post-COVID Story

And this brings us here – a post-COVID campaign to recognize what our customers are feeling – the need to reboot! For us, it means getting back to assisting people in their financial requirements. Some have lost their jobs in these times and there may be others who weren’t fortunate to get one. There are those who have been relatively unaffected, some who were deeply affected, and yet others who remain uncertain about the future. 

According to an IIM study in May 2020, 79% of the people were worried and had feelings of fear. But as services, such as e-commerce, have begun to deliver non-essential products as well, it seems that consumers are still hopeful enough to resume spending. 

A more cent study by McKinsey and Company has revealed that Indian consumer sentiment has picked up after seeing a dip in May. While many are being careful about how they spend their money, the study notes that consumers expect to shop more online across most categories. It was also found that nearly 91% of consumers have tried new shopping behaviors, such as different brands or websites.

Reboot 2020, EarlySalary
Source: McKinsey

It is essential that our emotional, and empathic sides take their rightful place and dominate our communication. We need to be reassuring, encourage positivity, and help people make the most of it now. After all, it’s who we are from within.

So, where do we start?

Reboot 2020

Since we seem to be hopeful and willing for things to return to normalcy, we figured that instant cash is of critical importance, and can prove to be crucial in helping out any customer. 

Whether it is for a phone that you have been hoping to buy for so long or a course that you need to pay for in order to upskill yourself, instant cash is imperative and Fibe is here to help customers avail it through an extremely easy process.

Reboot 2020, EarlySalary
Getting back to normalcy

The process is entirely digital, something that we have truly begun to appreciate now, and it is quick as well as secure. Personal loans are now being offered with minimal documentation. All of this would help people to bounce back to normalcy after months of uncertainty. This could prove to be the stimulus that many people need.

Of course, this is not all. Fibe also launched an initiative – EarlySalary CarES – in collaboration with GiveIndia. This was a mission to support our daily wage workers during the pandemic and to help secure a safety net for them. Donations to this were passed on to CRY foundation. When hard times struck, we knew we had to do our part to make a difference to the society we owe so much to.


At EarlySalary, we’re here to help you reboot 2020. It is time to make up for the earlier months of this year and live life to the fullest. Don’t let the month-end cash shortage or the electricity bills hinder your plans to achieve your goals. Instant cash transfers are only an app away and all a customer needs to do is fill out an easy form. Rest assured, the customer is bound to have a seamless experience.
Reboot 2020 for a Fresh Start.
Restore. Refresh. Restart.


Feel free to get in touch with us for any questions on credit, loans, and your instant cash needs!

Download the Fibe app here, or simply log in to our website and be a part of the #OneSmallStep experience.


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